Brandon X. Leon
Senior Marketing Manager
Chicago, Illinois 60613 | 1-(415)728-2173
brandon.x.leon@gmail.com | https://www.linkedin.com/in/brandon-x-l-68654056/
Marketing leader with 8+ years of experience across SaaS, CPG, B2B, automotive, industrial manufacturing, construction, banking, insurance, and education. Proven track record of driving growth and engagement in Fortune 500 companies and startups. Expertise in digital advertising, content marketing, and strategic planning, with achievements including a 40% boost in engagement and 25% increase in product adoption. Adept at managing high-budget campaigns to maximize ROI and known for innovative problem-solving and building lasting client relationships.
Skills: Launches, Marketing Campaign Plans, Positioning (Marketing), Digital Transformation, Performance Marketing, Conference Presentations, Skilled Multi-tasker, Content Strategy, Teamwork, Communication, Brand Strategy, Director Level, Marketing Materials, Creative Problem Solving, Product Management, Go-to-Market Strategy, Search Engine Optimization (SEO), Project Management, Asana, Cross-functional Team Leadership, Brand Marketing, Software Project Management, International Project Management, Digital Marketing, Email Marketing, HubSpot Marketing Hub, Squarespace, Mailchimp, Marketing Analytics, Information Graphics, B2B Marketing, Advertising, Product Marketing, WordPress, Salesforce Marketing Cloud, Salesforce, Campaign Management, Trade Shows, Corporate Communications, Omni-Channel Marketing, Social Media Marketing, Influencer Marketing, Brand Management, Google Analytics, Online Advertising, Google AdWords, Print Advertising, Magazine Design, Print Design, Production Management, Team Building, Management, Customer Service, Customer Satisfaction, Customer Experience, Customer Support, Customer Retention, Customer Insight, Retail Sales, Retail Loss Prevention, Loss Mitigation, Budgeting, Time Management, Merchandising, Visual Communication, Visual Merchandising, Sales, Business Development, Brand Awareness, Website Design, Development, Photography, Videography, Exhibition Curation, Historical Research, Storytelling, Community Engagement.
Work Experience
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Senior Marketing Manager
May 2023 Present
Hired to lead the marketing team, driving growth and brand visibility through strategic planning and execution. • Developed a system to nurture Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). Tracked the entire funnel from ad spending to customer conversions.
• Analyzed campaign success and failure rates to refine targeting and enhance ROI.
• Correlated marketing spend with customer lifetime value to assess impact.
• Directed 15+ campaigns, boosting engagement by 23%
• Created 50+ content pieces with a 10% increase in brand visibility.
• Led a team of 10+, increasing campaign effectiveness by 35%
Skills: Launches · Marketing Campaign Plans · Positioning (Marketing) · Digital Transformation · Performance Marketing · Conference Presentations · Skilled Multi-tasker · Content Strategy ·Teamwork · Communication · Brand Strategy · Director level · Marketing Materials · Creative Problem Solving · Product Management · Go-to-Market Strategy · Search Engine Optimization (SEO) · Project Management · Asana · Cross-functional Team Leadership · Brand Marketing · Leadership · Software Project Management · International Project Management · Content Marketing · Digital Marketing · Email Marketing · HubSpot Marketing Hub · Squarespace · Mailchimp · Marketing Strategy ·Marketing Analytics · Information Graphics · Branding & Identity
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Product Marketing Manager
Jan 2021 - Dec 2023
IAA | Chicago, IL
Hired to develop and execute marketing initiatives for IAA and its subsidiary, DDI, supporting newsletters, state launches, and product rollouts across diverse channels and segments. Collaborated with internal teams, external agencies, and vendors to craft business cases, campaigns, and marketing programs. Evaluated campaign effectiveness to drive alignment and optimize processes.
•Designed and executed multi-channel marketing campaigns leveraging email, Google Ads, landing pages, and social media.
•Increased DDI’s LinkedIn followers by 317%, strengthening its digital presence.
•Managed newsletters for IAA and DDI, achieving an average open rate of 22% over two years.
•Enhanced DDI’s website SEO, driving improved search rankings and visibility.
•Successfully led state and product launches for DDI, ensuring timely execution and market impact.
Skills: Launches · B2B Marketing · Marketing Campaign Plans · Positioning (Marketing) · Digital Transformation · Performance Marketing · Conference Presentations · Skilled Multi-tasker · Content Strategy · Teamwork · Marketing Strategy · Advertising · Brand Strategy · Marketing Materials · Brand Marketing · Product Marketing · Creative Problem Solving · Product Management · Asana · WordPress · HubSpot · Salesforce Marketing Cloud · Salesforce · HubSpot Marketing Hub · HubSpot Sales Hub · Email Marketing · Content Production · Content Marketing · Campaign Management · Cross-functional Team Leadership · Leadership · Go-to-Market Strategy · Trade Shows · Corporate Communications · Marketing Campaigns · Digital Marketing · Omni-Channel Marketing · Social Media Marketing · Influencer Marketing · Search Engine Optimization (SEO) · Brand Management · Branding & Identity · Rebranding
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Website & Marketing Manager
Jan 2018 - Jun 2021
Dicronite Southwest | Los Angeles
Hired to unify messaging, establish brand standards, and modernize digital processes for improved user experience and efficiency. Collaborated with stakeholders to align brand image, create content, manage social media, execute email campaigns, and implement Asana to streamline workflows. Ensured compliance with Department of Defense regulations.
•Built the company website from scratch using WordPress, increasing visit times by 15%.
•Established brand standards to ensure consistency across internal and external communications.
•Reduced website bounce rate to 40% and achieved 1,000 monthly visitors.
•Launched Asana, streamlining project management and documenting job responsibilities to enhance clarity and collaboration.
•Updated digital processes to optimize efficiency and results, including content strategy and email marketing.
•Created an RQF landing page for contracts.
Skills: Launches · Content Production · Marketing Campaign Plans · Digital Marketing · Positioning (Marketing) · Digital Transformation · Performance Marketing · Conference Presentations · Skilled Multi-tasker · Social Media · Content Strategy · Digital Channels · Teamwork · Marketing Strategy · Social Media Marketing · Brand Management · Online Advertising · Brand Strategy · Google Analytics · Marketing Materials · Product Marketing · Creative Problem Solving · Management · Mailchimp · Product Management · Marketing · Email Marketing · Project Management · Asana · Software Project Management · International Project Management · Production Management · Team Building · Cross-functional Team Leadership · Leadership · Google AdWords · WordPress · Print Advertising · Magazine Design · Print Design · Trade Shows
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Digital Marketing Manager
Jan 2017 - Dec 2018
Eco Refill Systems | San Francisco
Hired to establish consistent marketing messaging, develop a digital strategy, and drive engagement. Partnered with the owner to align brand identity, create content, and manage social media. Leveraged SEO and Google Analytics to optimize performance, boosting website traffic, sales, and leads through multimedia content and event coverage.
•Utilized Google Analytics to monitor and optimize campaign performance, leading to a 40% increase in website traffic through enhanced brand recognition and keyword strategies.
•Collaborated with the owner to establish consistent marketing messaging and a digital strategy, ensuring brand alignment across platforms.
•Enhanced audience engagement by incorporating video and photography into social media content, including event coverage such as the Climate Friendly Cuisine Conference.
Skills: Launches · Content Production · Marketing Campaign Plans · Digital Marketing · Conference Presentations · Social Media · Content Strategy · Digital Channels · Marketing Strategy · Social Media Marketing · Brand Management · Online Advertising · Google Analytics · Marketing Materials · Product Marketing · Product Management · Marketing · Project Management
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Client Relationship Manager
Aug 2012 - Jan 2018
Barneys New York | San Francisco
Accomplished luxury retail professional with a proven track record in exceptional customer service, high-value sales, and managing a $1,000,000 book of business. Ranked #3 company-wide for opening the most credit accounts (2012–2018) and known for delivering personalized shopping experiences. Skilled in cultivating client relationships and showcasing deep expertise in luxury products and trends.
•Consistently achieved sales goals, including successfully executing a $1,000,000 sales plan for 2015 and 2016.
•Maintained a $1,000,000 book of business by fostering long-term relationships with high-net-worth clients and providing tailored shopping experiences.
•Ranked #3 company-wide for opening the most credit accounts between 2012 and 2018, driving customer loyalty and retention.
•Selling a Hermès Birkin bag for over $25,000.
•Closing a single high-ticket furniture sale of $57,000.
• Facilitating the sale of fine jewelry valued at $20,000.
Skills: Sales · Business Development · Brand Awareness · Retail · Retail Sales · Retail Loss Prevention · Loss Mitigation · Budgeting · Time Management · Merchandising · Visual Communication · Visual Merchandising · Email Marketing · Customer Service · Customer Satisfaction · Customer Experience · Customer Support · Customer Retention · Customer Insight · Multi-channel Retail
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Internship
Sept 2014 Aug 2015
Hayward Area Historical Society | Hayward
Hired to enhance the Hayward Area Historical Society’s community engagement and digital presence, I collaborated with Master quilt artist Marion Coleman to create a captivating new exhibition. This project showcased Marion's exceptional story quilts, vividly portraying the lives and experiences of those who lived, worked, and worshiped in Russell City. As part of this initiative, I designed and launched the Stitching Russell City Stories online exhibit, expanding accessibility and preserving these powerful narratives.
•Interviewed Master quilt artist Marion Coleman to highlight her creative process and the stories behind her quilts.
•Created and launched the Stitching Russell City Stories website, an online exhibit for the Hayward Area Historical Society, expanding its digital presence.
•Photographed and documented Marion Coleman’s artwork to preserve and showcase the quilts for both the exhibition and online audiences.
•Collaborated on curating the Russell City Stories exhibition, ensuring a compelling presentation of the community’s history and culture.
Skills: Digital Marketing · Digital Media · Communication · Influencer Marketing · Content Marketing · Digital Archiving· Website Design·Development·Photography · Videography · Exhibition Curation· ·Historical Research Storytelling·Digital Media·Content Creation ·Community Engagement
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Education
California State University - East Bay
Jun 2016 - Jan 2021
Master of Communication | Communications
California State University - East Bay
Jan 2013 - Jan 2015
Bachelor | European History
Languages
English (fluent), Spanish (intermediate), Tagalog (intermediate)