Leading multiple Google Ad campaigns at DDI Technology, I executed targeted campaigns in Wisconsin, West Virginia, Florida, and Massachusetts. Our goal was to boost brand visibility, attract relevant traffic, and generate high-quality leads. With meticulous keyword research, compelling ad copy, and ongoing optimization, we achieved remarkable outcomes, captivating our audience, and increasing conversions significantly.

Skills: Keyword Research, Ad Copywriting, Campaign Management, Conversion Tracking, A/B Testing, Competitor Analysis, Continuous Optimization, Analytics and Data Analysis.

The goal of the DDI Florida Google/Email and Social Campaign was to raise awareness among northern Florida dealerships, offering improved pricing and tailored solutions. To ensure success, we conducted A/B testing on email and Google ads, identifying compelling approaches to drive engagement and conversions.

Copywriting, Email Automation, A/B Testing, Targeting, Segmentation, Email Automation, Email Design, Layout, Deliverability, Email Compliance, Analytics, Reporting, personalization,Dynamic Content, List Building, Growth, CRM and Email Integration

The #CSOFTStrong Marketing Campaign, running from February to April 2020, leveraged its early pandemic timing. While showcasing CSOFT's global expansion, concerns arose about translator exposure. Utilizing social media platforms like Twitter, Facebook, and LinkedIn, the campaign highlighted CSOFT's global presence, expanding the team and reinforcing its stature.

Skills: Brand Management · Digital Marketing · Copywriting · A/B Testing · Segmentation · Content Production

The DDI West Virginia Email Campaign aimed to alert dealerships and banks about impending DMV deadlines and propose our solution. Our team succeeded by crafting persuasive emails emphasizing the urgency of the deadlines and showcasing our service's benefits.

Skills Copywriting, Email Automation, A/B Testing, Targeting and Segmentation

The goal of the DDI Wisconsin Google/Email Campaign was to inform dealerships and banks about DDI's services and offer improved pricing options. Our team crafted persuasive content to highlight the value of DDI's services, aiming to capture their attention and prompt further exploration.

Skills: Copywriting, Email Automation, A/B Testing, Analytics and Reporting.

The strategy to reach 1,000 LinkedIn followers for DDI Technology culminated on April 4th, 2022. DDI's LinkedIn presence promoted its mission to assist financial institutions and automotive dealers with innovative solutions for operational efficiency, cost reduction, and improved customer service.

Skills: Brand Management · Digital Marketing · Social Media Marketing · Marketing Strategy · Project Management · Social Media · Content Marketing · Microsoft Excel · Microsoft Word

The strategy to achieve 2,000 LinkedIn followers for DDI Technology succeeded on April 12, 2023, through continuous effort. DDI's LinkedIn presence communicated its mission of empowering financial institutions and automotive dealers to optimize efficiency, reduce costs, and enhance customer service with innovative technologies.

Skills: Digital Marketing · Social Media Marketing · Marketing Strategy · Social Media · Content Marketing

I launched and managed Dicronite Southwest's Twitter page during my tenure, aiming to boost brand exposure and engagement. Notable brands like Space Tech Expo USA and Ceramics Expo followed the account. Our goal was to position Dicronite Southwest as a thought leader by engaging in industry conversations and sharing relevant content. Through strategic branding and digital marketing efforts, we attracted a wider audience and fostered meaningful interactions with customers and stakeholders.

Skills: Brand Management · Digital Marketing · Social Media Marketing · Project Management · Microsoft Word · Content Production

Establishing Dicronite Southwest's LinkedIn page aimed to expand its online presence and aid talent recruitment. Through this platform, we showcased expertise, industry insights, and career opportunities, engaging with candidates and industry professionals. This strategic move bolstered Dicronite Southwest's employer brand, attracting top talent and streamlining the hiring process.

Skills: Brand Management · Digital Marketing · Social Media Marketing · Project Management · Microsoft Word · Content Production

During my tenure, I launched and managed Dicronite Southwest's Twitter page, aiming to boost brand exposure and engagement. Notable brands like Space Tech Expo USA and Ceramics Expo followed the account. Our goal was to position Dicronite Southwest as a thought leader by engaging in industry conversations and sharing relevant content. Through strategic branding and digital marketing efforts, we attracted a wider audience and fostered meaningful interactions with customers and stakeholders.

Skills: Brand Management · Digital Marketing · Social Media Marketing · Project Management · Microsoft Word · Content Production

I led the creation of Dicronite Southwest's Facebook page to boost online presence and promote our services. It served as a hub for updates, engaging content, and effective marketing. Leveraging social media, we aimed to connect with our audience, build loyalty, and provide valuable industry updates.

Skills: Brand Management · Digital Marketing · Social Media Marketing · Project Management · Microsoft Word · Content Production

I created Eco Refill System's LinkedIn page to help promote the brand online to get more brand recognition within the tech industry in San Francisco. One of the digital strategies was using key words that would help in content marketing. From the use of hashtags we were able to grow an audience organically.

Skills: Brand Management · Digital Marketing · Social Media Marketing · Project Management · Microsoft Word · Content Production

During my time at IAA, I enhanced DDI's product pages from 2022 to 2023, focusing on optimizing user experience. Collaborating with the marketing team, we showcased DDI's solutions effectively through compelling visuals and clear product descriptions. Implementing best practices aimed to engage and inform potential clients about the benefits and features of DDI's offerings.

Skills: Product Marketing · Digital Marketing · Marketing Strategy · Content Marketing · Digital Channels

Each DDI and IAA project I led involved designing marketing collateral to leave a lasting impression, boost brand recognition, and increase conversions. Combining visually stunning graphics with persuasive copy, I integrated creativity, strategy, and audience engagement expertise seamlessly.

Skills: Graphic Design Management, Branding, Print Production, Visual Communication, Project Management, Creative Thinking, Attention to Detail, and Collaboration.

As DDI's Product Marketing Manager from 2021 to 2023, I led strategic planning and execution of our trade show presence, focusing on maximizing brand impact and engagement. Collaborating with marketing teams, I developed compelling visual content, including booth designs and promotional materials, ensuring our unique value proposition stood out and resonated with our audience.

Skills: Strategic Planning, Booth Design, Layout, Lead Generation, Pre-show Promotion, Effective Communication, Branding, Messaging,Event Logistics, Networking, Post-show Follow-up, ROI Measurement

I played a pivotal role in driving the cross-branded trade show strategy to elevate DDI's and IAA's visibility. Collaborating closely with marketing teams, I led the development of visually stunning content to communicate our unique value proposition and innovative solutions. This included creating captivating booth designs and impactful promotional materials to differentiate us and leave a lasting impression on our audience.

Skills: Strategic Planning, Booth Design, Layout, Lead Generation, Pre-show Promotion, Effective Communication, Branding, Messaging,Event Logistics, Networking, Post-show Follow-up, ROI Measurement

During the Dicronite Southwest website redesign, we strategically updated the logo for greater visual impact. Our goal was to create a logo with brighter colors to capture attention and emphasize the brand's regional connection. By highlighting "Southwest," we aimed to create a distinct visual identity resonating with our audience.

Skills: Brand Management · Digital Marketing · Project Management · Microsoft Word · Content Production

This video outlines the brief history of Russell City, with photos from the Hayward Area Historical Society collection and information sourced from the Oakland Tribune and the Daily Review. Below, there's a button linking to an interactive video featuring the newspapers used for this historical analysis.

Skills: Brand Management · Digital Marketing · Project Management · Microsoft Word · Content Production

I collaborated on the Stitching Russell Digital Exhibit, conducting interviews with Marion Coleman and designing its website. Despite challenges, combining history, art, and memories provided a unique perspective. Marion Coleman's story quilts vividly preserve Russell City's narrative through fabric and imagery.

Skills: Brand Management · Digital Marketing · Project Management · Microsoft Word · Content Production

I led the creation of a captivating new hire video for DDI Technology, customized for social media. It aimed to welcome new employees, fostering high retention rates warmly. To meet our talented new additions and witness our team's growth, view our latest new hire videos from 2021 to 2023.

Skills: Brand Management · Project Management · Corporate Communications · Problem Solving · Visual Communication

The DDI Dashboard analyzed and reported marketing data from Google, Twitter, LinkedIn, HubSpot, SalesForce Marketing Cloud, and our Google Marketing request form. Serving as a centralized platform, it tracked performance indicators, monitored campaign effectiveness, and provided real-time data visualizations for informed decision-making and strategy optimization.

Skills: Marketing · Brand Management · Marketing Strategy · Data Analysis · Campaign Management

From 2021 to 2023, I managed the IAA and USAA Infographic projects in collaboration with the TX business development team. This involved coordinating with a graphic designer and multiple revisions in collaboration with USAA and IAA, ensuring alignment with branding and messaging.

Skills: Information Graphics · Marketing · Brand Management · Project Management · Brand Awareness

From 2021 to 2023, I managed marketing for the collaborative IAA and Enterprise Holdings Infographic, closely working with IAA's business development team. The goal was to create an engaging infographic showcasing key aspects of the partnership.

Skills: Information Graphics · Marketing · Brand Management · Project Management · Brand Marketing

From 2021 to 2023, I successfully managed the Georgia, South Carolina, Florida, Minneapolis, Wisconsin, Indiana, and ELT newsletters for DDI Technology. This responsibility involved overseeing the creation and distribution of engaging content to keep our audience informed.

Skills: Newsletters · Project Management · Content Marketing · Problem Solving · Content Production

In my leadership role, I managed the release of the DDI Legislative Updates from 2022 to 2023, overseeing tasks such as creating visual content, coordinating article publication with the digital marketing team, and collaborating with legal, copywriters, and internal stakeholders.

Skills: Brand Management · Digital Marketing · Project Management · Search Engine Optimization (SEO) · Brand Awareness · Communication · Content Production

Leading the design team, I ensured the newsletter aligned with our brand's identity and goals. Beyond its creation, I spearheaded efforts to establish backlinks and social media channels, bolstering traffic to the website and strengthening IAA's reputation as a marketing leader in the insurance auto auctions sector.

Skills: Newsletters · Digital Marketing · Project Management · Content Marketing · Content Production

From 2021 to 2023, I played a pivotal role in developing and executing the IAA Client Newsletter, ensuring alignment with our brand's identity and goals. I curated engaging content, built backlinks, and enhanced our social media presence to strengthen IAA's position as a marketing leader in the insurance auto auctions industry.

Skills: Newsletters · Brand Management · Social Media Marketing · Marketing Strategy · Content Production

During my time at IAA, I led a project to capture professional headshots for DDI Technology, delivering over 40 high-quality images. With a passion for genuine moments and exceptional service, I create a comfortable environment for individuals to shine authentically in their photographs.

Skills: Composition, Lighting, Candid Moments, Attention to Detail, Adaptability and Time Management.

As the Product Marketing Manager at IAA, I oversaw DDI's brand, with a key responsibility being to capture corporate events for DDI Technology. This role involved documenting memorable moments at the office, using photographs for marketing initiatives. I specialized in capturing the essence of each event, ensuring that every photograph reflected DDI's vibrant energy and unique character.

Skills: Composition, Lighting, Candid Moments, Attention to Detail, Adaptability and Time Management.

During my tenure at the Hill Group in November 2023, I had the privilege of authoring an article for ENR, showcased in the December issue. This piece spotlighted Hill Fire and its diverse array of product offerings, emphasizing their myriad advantages.

Skills: Copywriting · Print Design · Magazine Articles · Publishing

Managing the DDI Technology HubSpot account allowed us to streamline communication channels and deliver targeted messages effectively. Utilizing its robust features, we crafted engaging marketing emails, including trade show invitations and facilitated seamless information sharing across teams. HubSpot played a pivotal role in our marketing strategies, driving audience engagement and enhancing communication efficiency.

Skills: HubSpot CRM, Email Marketing Automation, Lead Generation, Nurturing, Content Management, Social Media Management, Reporting and Analytics

The transition from HubSpot to Salesforce Marketing Cloud significantly boosted our marketing capabilities. This involved transferring and mapping data, campaigns, and workflows, requiring proficiency in data migration techniques. Setting up Salesforce Marketing Cloud involves configuring components like email studios and automation studios, while integration with other systems may be necessary for data synchronization.

Skills: Platform Migration, Implementation, Configuration, Data Integration, Email Marketing Automation, Journey Builder, Data Segmentation, Personalization, Analytics, Reporting, Compliance, Data Privacy, Training, Adoption, Continuous Learning and Adaptability

The goal of the project was to create a marketing database and implement it on a basic CRM system. The email campaign focused on driving targeted actions by delivering personalized content and strategically placed call-to-action statements.

Skills: Brand Management · Digital Marketing · Project Management · Microsoft Excel · Microsoft Word · Mailchimp · Content Production

During my tenure, I spearheaded the establishment of a robust marketing infrastructure, facilitating seamless communication among 15 contractors and various departments within the organization. By the end of 2023 and into early 2024, our efforts resulted in an impressive 82% increase in productivity, showcasing the effectiveness of our enhanced marketing capabilities.

Skills: Project Management, Internal Communication, Content Production, Communication, Corporate Communication, and Cross-functional Team Leadership

As the marketing department leader, I managed content creation for the DDI Office Expansion Press Release from January to September 2022. Responsibilities included collaborating with designers, sales, digital distribution, legal, copywriters, and internal stakeholders at IAA and DDI.

Skills: Brand Management · Project Management · Corporate Communications · Internal Communications · Microsoft Word · Content Production

I played a pivotal role in launching DDI's entry into the Massachusetts EVR market through a successful press release. Responsibilities included creating visuals, distributing the release, collaborating with legal and copywriters, and engaging internal stakeholders.

Skills: Brand Management · Digital Marketing · Project Management · Corporate Communications · Search Engine Optimization (SEO) · Microsoft Word

I played a crucial role in launching DDI Technology's electronic lien and title (ELT) services in Indiana, overseeing image creation, press release distribution, legal collaboration, copywriting, and stakeholder engagement.

Skills: Product Marketing · Brand Management · Digital Marketing · Project Management · Content Marketing · Digital Channels · Microsoft Word · Content Production

I played a crucial role in launching DDI's expansion into West Virginia through a highly successful press release. Responsibilities included creating visuals, coordinating distribution, collaborating with legal and copywriters, and engaging internal stakeholders.

Skills: Brand Management · Digital Marketing · Project Management · Corporate Communications · Search Engine Optimization (SEO) · Microsoft Word

During my time at Dicronite Southwest, I introduced a website chatbot to bolster customer service and gather consumer insights seamlessly. This chatbot, integrated into the website's software, aimed to improve user experience by providing instant support and gathering valuable information. Additionally, it facilitated the process of requesting quotes, enhancing efficiency and user-friendliness.

Skills: Brand Management · Digital Marketing · Project Management · Microsoft Word · Content Production

From April 25th, 2022, to April 19th, 2023, I led the creation and launch of 13 DDI Perspectives articles on the DDI website. This initiative involved collaboration with graphic designers, sales, digital distribution, legal, copywriters, and internal stakeholders at IAA and DDI. The Perspectives section showcases concise yet informative articles aimed at empowering financial institutions and automotive dealers with insights to enhance operational efficiency, reduce costs, and improve customer service, demonstrating DDI's value in the industry.

Skills: Brand Management · Digital Marketing · Project Management · Search Engine Optimization (SEO) · Digital Media · Digital Channels · Microsoft Word · Content Production

In November 2023, I led a project at the Hill Group to create a full-page graphic advertisement for the December 2023 issue of ENR magazine. Collaborating closely with the in-house graphic designer, we produced a visually compelling advertisement that effectively showcased the company's offerings. This initiative highlighted my ability to coordinate and execute strategic print advertising campaigns, contributing to the organization's marketing objectives.

At IAA, I led the development of a tailored Help page in Salesforce for DDI Technology, offering diverse support resources like articles, FAQs, and documentation. This comprehensive tool was designed to address unique user needs, enriching the Salesforce experience for DDI Technology users.

Skills: Salesforce Administration, UX/UI Design Problem-Solving and Troubleshooting

I managed the development and design of Dicronite Southwest's website, improving functionality and visuals. Tasks included installing Google Analytics for performance tracking and sourcing licensed images.

Skills: Brand Management · Digital Marketing · Marketing Strategy · Project Management · Front-end Frameworks, Responsive Design, Problem Solving and Troubleshooting

At Eco Refill Systems, I led website development with another developer, focusing on design, SEO, content marketing, and analytics. Additionally, I managed social media to boost website traffic.

Skills: Brand Management · Digital Marketing · Marketing Strategy · Project Management · Front-end Frameworks, Responsive Design, Problem Solving and Troubleshooting

In 2015, Marion Coleman crafted captivating story quilts honoring Russell City, blending research with personal experiences. Displayed in "Stitching Russell City Stories," the quilts made a profound impact, with four donated to the Historical Society, preserving their significance, while the rest remain with Marion for future exhibitions.

Skills: Website Development · Digital Marketing · Project Management · Content Production · Content Creation · Story Telling · Historical Exhibits